Role: UX Designer

Methods & Tools: Competitive Analysis, secondary research, UXPin, Sketch

Wine selection iOS application designed in 2012 on contract.

Goal: Create a simple, elegant, and quick way to access information about specific wines. User research showed that most people will use this app while dining at a restaurant or shopping for wine, so providing easy-to-digest, quick-to-access information was key.

Design Inspiration: Main inspiration came from brown paper packaging from the local wine shop and colours found in vineyards.